Victoria’s Secret: Speed to Market Initiative

Victoria’s Secret:  Speed to Market Initiative

Problem:  #1 volume panty program development to consumer timeline was too long and seasonal change outs too infrequent leading to lost sales on fashion trends.

Solution:  Cross functional team was pulled together to figure out methods for shortening timeline without reduction to quality or increase in cost.   Materials, trims, color palettes, and prints were chosen for a mix and match strategy allowing items to be pulled off the shelf and sent straight to manufacturing.  Fit blocks were created for the most popular styles and sizes, and partnerships were established with overseas suppliers and factories to hold a certain % of manufacturing space each monthly.  Calendars were reviewed and set for regular forecasting and development planning to ensure materials were used and factories functioning at full capacity.

Result:  Process was created to take development to market down to 90 days, a 70% improvement to baseline.  Material waste was reduced resulting in higher margins, costs were maintained, and ability to introduce fast fashion and drive incremental sales each season was created.